It's what Democrats who say the party's U.S. Senate nominee hasn't been fighting hard enough to defend his record against Republican Linda McMahon have been waiting for: A hard hitting ad by the Blumenthal campaign that defends his record and lobs an attack of its own against McMahon.
The 30-second spot began airing tonight.
"More false attacks from Linda McMahon's $50 million campaign,'' says the announcer, as images of McMahon ads drift across the screen.
Then three women appear and say they are "sick" of McMahon's ads. "The truth is Dick Blumenthal stopped nearly $1 billion in utility rate hikes and supports cutting taxes for the middle class,'' the announcer states.
"Linda McMahon just doesn't get it. She laid off 10 percent of her workforce but still took home $46 million a year."
Then the tagline: "Linda McMahon, profits before people."
The Blumenthal campaign has long said it won't hesitate to "set the record straight" about McMahon's statements --- and her record as CEO of World Wrestling Entertainment.
But until now, it has largely left the attacks to surrogates, such as state and national Democrats. The new ad is the first indication that that strategy is changing.