Further proof that women are a key voting block in the 2010 U.S. Senate campaign: Linda McMahon has launched "Mothers for Linda."
"Linda has been a mom through good times and bad and she's the mother and grandmother who is ready to lead Connecticut back to prosperity,'' McMahon's website states.
The McMahon-backed initiative comes on the heels of the state Democratic party's own mother's group: Mothers Opposing McMahon, which has raised questions about the content of McMahon's family business, World Wrestling Entertainment.
Will spots like this help McMahon counter the criticism from Democrats and close the gender gap? She would become the state's first female U.S. Senator yet according to last month's Quinnipiac University poll, she lags behind her male opponent when it comes to winning over woman voters.